L6+Veilleux,+Damian

COLLEGE OF EDUCATION, HEALTH AND REHABILITATION LESSON PLAN FORMAT
 * UNIVERSITY OF MAINE AT FARMINGTON

Teacher’s Name:** Damian Veilleux **Date of Lesson: 11-26-09**
 * Grade Level:** 12 **Topic: Media**

__Objectives__

 * Student will understand that** an Ad campaign consists of several pieces.
 * Student will know** how to collaborate with a group, creating seperate parts to ultimately creat a whole product.
 * Student will be able to** create an effective ad campaign for a product of their own design.

__**Maine Learning Results Alignment**__
F. Media - F1 Analysis of media Grade: 9 - diploma Students analyze the effectiveness of auditory, visual and written information used to communicate in different forms of media. d. Select appropriate media, relevant to audience & purpose that extend & support oral, written & visual communications.

Understanding //how// designers compose their campaigns is a quintessential component to establishing a firmer grasp on the meaning of the piece.
 * Rationale:**

__**Assessment**__

 * Formative (Assessment for Learning)**

Students will receive peer feedback during group discussions. Students will also receive instructor response through class discussion.


 * Summative (Assessment of Learning)**

Students will complete an ad campaign which will receive a grade.

__**Integration**__
Technology: The students will be required to photogrph their own pictures. These pictures must be in keeping with professional standards. The students will be conducting this lesson via webquest online. The students will be utilizing photo, video and audio editing software.

Art: The photographs that are taken, video recorded and audio engineered will be an art form all to themselves.

English: The work must be free of typographic errors.

__Groupings__
Groups will be made by placement of desks. Small group discussion will be paramount in this lesson. Individuals who sit along the periphery of the room will be asked to sit in the cloistered desk assemblies.

__**Differentiated Instruction**__
Verbal-linguistic: Class lecture, group discussion, class discussions. Logical: Students will be asked to apply the formulaic nature of media to their findings. Visual: Projects will be largely visual based. Bodily Kinesthetic: Students will required to physically get involved with the creation of their projects, creating posters, television ads using software etc. Musical: The selected media will have an audio component that enriches the overall piece. Intrapersonal: The student must reflect upon the classroom learning on their own in their blog. Interpersonal: Small group work will be conducted to report on individual and group findings. Naturalist: Media selected will include nature based subjects. (**Tailoring)**
 * Strategies**

//I will review each student’s IEP, 504, or ELLIDEP and make appropriate modifications and accommodations//. If the student is unable to attend the lesson the student will be responsible for making up the work in accordance with formerly dispersed syllabi protocols. If necessary the student should arrange a meeting with the teacher for instruction and assistance.
 * Modifications/Accommodations**


 * Extensions**

Each student will have access to digital handouts and tutorials from their class wiki site.

__**Materials, Resources and Technology**__
LCD Projector Wikispaces.com Laptop for teacher Laptops for Students Video Cameras for students Digital Photography handbook handouts Garageband software Photoshop elements or equivilent photo editing software Imovie or equivilent video editing software.

__Source for Lesson Plan and Research__
All material presented within the lesson is original in concept.

__**Maine Standards for Initial Teacher Certification and Rationale**__
Rationale:** A short video on advertisingis used to help illustrate the power of images in diverse forms of media. The piece viewed aids a deeper understanding of how the things we create impact our presentation of a message. The lesson employs numerous techniques to illustrate the various ways one can present their idea in the mainstream media today. Intentional effort is given to utilize techniques that allow a student to approach the same challenge or question from multiple angles.
 * //Standard 3 - Demonstrates a knowledge of the diverse ways in which students learn and develop by providing learning opportunities that support their intellectual, physical, emotional, social, and cultural development.//

Rationale:**
 * //Standard 4 - Plans instruction based upon knowledge of subject matter, students, curriculum goals, and learning and development theory.//

In this lesson multiple devices were used to get students to realize how the mechanisms in the media are universal and can directly relate to the individual student’s life. The students will delve into the deepest form of media by reviewing and then constructing their own draft of an ad campaign. By having this canopy of knowledge the student will be better equipped to interpret and appreciate what the novel has to say. 

Rationale:**
 * //Standard 5 - Understands and uses a variety of instructional strategies and appropriate technology to meet students’ needs.//

Written transcripts will be provided for all pieces reviewed. The lesson deals deeply with story board format of storytelling. When describing what a story board is, it will be presented as the equation where the story is the word problem equivalent. There is an order presented in a story board that is more clearly defined than a written story. A story board will be shown and included in the handouts. Screenplay or storyboard as art will be discussed. The student must work alone initially to develop their own thoughts and writing prior a think/pair/share exercise. Small and large group work will be conducted when reporting on individual findings.

Rationale:**
 * //Standard 8 - Understands and uses a variety of formal and informal assessment strategies to evaluate and support the development of the learner.//

Students will receive peer feedback during group discussions. Students will also receive instructor response through class discussion. Students will complete a draft of an ad campaign story board which will receive a grade.

__Teaching and Learning Sequence__
Day 1: The students will receive the link to the webquest on the class wiki. The class will be shown examples of previous student samples. A video will be shown (Dewitt Jones from National Geographic) The groups will be formed from the K groups orginally resolved. Once there each student must decide what role they wish to play. The remainder of the class will be given over to the students to do research on the product they wish to advertise. The students will have a week (plus two weekends) to complete this product. The classes between this time will be allocated for minilessons if any are needed and time for the students to work on their products. 80 minutes.


 * Content Notes**

All content notes on webquest page.