S1+Veilleux,+Damian

=Stage 1 - Identify Desired Results= F. Media - F1 Analysis of media Grade: 9 - diploma Students analyze the effectiveness of auditory, visual and written information used to communicate in different forms of media. d. Select appropriate media, relevant to audience & purpose that extend & support oral, written & visual communications. ||
 * **Establish Goals (MLR):** **(G)** ||
 * Maine Learning Results; English Language Arts

//What understandings are desired?//
•The goal of media is to target a demographic •Media has both a "real" meaning + an inferred one ||
 * **//Students will understand that://** **(U)** ||
 * •The role of media shifts with current trends

//What essential questions will be considered?//
• What media do I find most convincing and why? • How do I define / quantify "media" as a term ||
 * **Essential Questions:** **(Q)** ||
 * • How does media influence me?

//What key knowledge and skills will students acquire as a result of this unit?//
Digital editing, Audio Engineering, Time frame, Graphic Design
 * **//Students will know://** **(K)** || **//Students will be able to://** **(S)** ||
 * • Vocabulary: Demographics, Target audience, Photography,

• Formulas: Demographics + air time = ratings

• Sequence: Opening, body, climax, conclusion || • Design an ad campaign. • Examine various media forms and select one to analyze. • Create an ad campaign. • Be open to the messages of media. • Analyze media and break it down into its fundamental components. • Be aware of the goal of media. ||


 * 2004 ASCD and Grant Wiggins and Jay McTighe.**