S2+Veilleux,+Damian

=Stage 2 - Determine Acceptable Evidence.=

To Complete an ad campaign designing a new product that targets both male and female clients between the ages of 16-27.
 * **Performance Task (Summary in G.R.A.S.P.S. form):** **(T)** ||
 * **Goal:**

You are a member of an upcoming team of marketing strategists vieing for a contracted position at Bayard Marketing.
 * Role:**

Your product must specifically target people ages 16-27 and also the executive board at Bayard Marketing.
 * Audience:**

Your team is one of many who will submit their ideas and creative innovations to Bayard for consideration. Only one team's product will be selected as the winner. Not only will the winner receive a contracted position as Bayard's new graphic design department but also the winning team's product will be put into immediate production for national distribution.
 * Situation:**

Your team must design and create an ad campaign whose bredth covers various mediums: Radio spot (Audio recording), Print source (desktop publishing application), Television commercial (video editing software)
 * Product/Presentation:**

//Presentation:// [Content: 30 Points] [Preparedness: 20 Points] [Stays on Topic: 10 Points] [Time-Limit: 20 Points] [Listens to Others Presentations: 10 Points] [Props: 10 Points] (TOTAL: 100 Points)
 * Standards (Criteria from both rubrics - product and presentation):**

//Product:// [ Attractiveness: 25 Points] [Content: 35 Points] [Originality: 40 Points] [Commercial: 20 Points] [Radio: 20 Points] [Print: 20 Points] (TOTAL: 160 Points) || • Script (Blogger) detailing the dialogue, sound effects and transitions for radio spot. • Mock up (Paste-up or software -Globster-) for print advertisement showing page layout, attention to graphic design concepts, cropping and color. • Radio Spot (Garage Band) for a spot on air. Ad must have concise purpose and fall within time constraints. • Television Commercial (Imovie) for a spot on air. Ad must have concise purpose and fall within time constraints. • Journal (Blog) of collected media with explications of messages and techniques presented within. || The blog must have external links to a piece of work already in the public view that interested the student. A short reflection must be written detailing what piece of the commercial interested them, why and how they might expand upon that idea rather than simply emulate it. • Student Binder must be kept with ads taken out of or photocopied from print sources. A short reaction piece will be kept with the print detailing what point of interest it holds and what the student might learn from it when applied to their own product. || =Assessment Task Blue Print=
 * Other Evidence (quizzes, test, prompts, observations, dialogues, work sample, etc.):**
 * **Other Evidence** **(OE)** ||
 * • Story Board (Comic Life) detailing the sequence of events to be utilized in the commercial.
 * Student Self-Assessment and Reflection**
 * **Self-Assessment** **(SA)** ||
 * • Online journal detailing what steps have been taken. Steps taken must be in keeping with principles of commercial design.

//**What understandings/goals will be assessed through this task?**// **(G)** F. Media f1. Analysis of Media ||
 * **Understanding** || **Goal (MLR)** ||
 * • Media has both a real and an infered meaning. || •Maine Learning Results (MLR)

What criteria are implied in the standard(s) understanding(s) regardless of the task specifics? What qualities must student work demonstrate to signify that standards were met?
 * **Big Ideas** || **Big Ideas** ||
 * •Media || •Advertising ||

//**Through what authentic performance task will students demonstrate understandings?**//
 * **Task Description:** **(T)** ||
 * Bayard Advertising has put out a call for a new product that will specifically target their dwindling 16-27 year old demographic. This product must be something new, creative and innovative. As a member of a team specializing in advertising and graphic design you have decided to take up this challenge. The winner of the contest will be awarded an exclusive contract with Bayard Advertising as well as have their new product put into immediate national circulation. ||

//**What student products/performances will provide evidence of desired understandings?**// •Television Commercial (Imovie) •Print advertisement (Globster) || •Screening showcasing the whole ad campaign via oral/media presentation. ||
 * **Type II Product** || **Type of Presentation** ||
 * •Radio commercial (Garage Band)

//**By what criteria will student products/performances be evaluated?**// •Content •Originality •Commercial •Radio •Print || •Content •Preparedness •Stays on Topic •Time-Limit •Listens to Others Presentations •Props ||
 * **Product Criteria** || **Presentation Criteria** ||
 * •Attractiveness
 * 2004 ASCD and Grant Wiggins and Jay McTighe**