S+Veilleux,+Damian

**E-mail:** Damian@catharsisdesigns.com
 * Teacher:** Mr. Damian Veilleux
 * Office:** The Louvre
 * Office Phone:** 207-680-5643
 * Office Hours:** Monday, Wednesday, Friday 1400-1530

=Summary of Unit= Students will work to unravel the messages and agenda of media today through examination of media by asking how media influences the individual. Students will undergo a self awareness portion focusing on what media is most persuasive and analyze the reasons for such. Finally, students will engage in the creation of their own media campaign helping them define media and all aforementioned components. Through the examination of media, students will learn efficient techniques to communicate their thoughts more concisely and in a manner that can be better understood by a wider variety of listeners.

=Establish Goals= Maine Learning Results; English Language Arts F. Media - F1 Analysis of media Grade: 9 - diploma Students analyze the effectiveness of auditory, visual and written information used to communicate in different forms of media. d. Select appropriate media, relevant to audience & purpose that extend & support oral, written & visual communications. =Students will understand that= •The role of media shifts with current trends •The goal of media is to target a demographic •Media has both a "real" meaning + an inferred one =Essential Questions= • How does media influence me? • What media do I find most convincing and why? • How do I define / quantify "media" as a term =Students will know= • Vocabulary: Demographics, Target audience, Photography, Digital editing, Audio Engineering, Time frame & Graphic Design • Formulas: Demographics + air time = ratings • Sequence: Opening, body, climax, conclusion =Students will be able to= • Design an ad campaign. • Examine various media forms and select one to analyze. • Create an ad campaign. • Be open to the messages of media. • Analyze media and break it down into its fundamental components. • Be aware of the goal of media.

**Performance Task Overview** Bayard Advertising has put out a call for a new product that will specifically target their dwindling 16-27 year old demographic. This product must be something new, creative and innovative. As a member of a team specializing in advertising and graphic design you have decided to take up this challenge. The winner of the contest will be awarded an exclusive contract with Bayard Advertising as well as have their new product put into immediate national circulation.

=Expectations= **Plagiarism:** Throughout this unit we will be analyzing the professional works of others. To better understand these works we will be dissecting them to better understand what elements allow them to function so well. As we begin to develop our own voice in the media it will be important to maintain the highest level of professionalism. Plagiarism will not be tolerated in any form. The works of others must be cited properly. As no assignment is given simply to keep you busy, all work is expected to be turned in on the day it is due. Frequently, your punctuality and professionalism are required in order to keep future projects on schedule. Adequate time will be given to complete all assignments and all assignments will be listed on the class wiki page. Notes from the classes will all be posted here. If you are unable to attend class for an extended period of time or have some other situation please see me to discuss how we might keep you up to speed on the work assigned. All of us are entering into a situation where we will become peers, expected to respect and expecting respect in return. We will need to put our ideas on the table without fear of reproach, to do this we all need to will willing to listen, understand and speak.
 * Absent / late work:**
 * Respect:**

I will value your opinions and respect you for the person you are. I will pass back your assignments fully graded and at the time that they are promised. I will support you as fully as I can to produce original, creative and thought provoking material that you can be proud of. I will do everything in my power to help you understand the topics and help guide you to take that learning further, eventually asking critical questions applicable to any facet.
 * What you can expect from me:**

=Benchmarks= **Story Board (Comic Life)** 50 Points Students will use the software product comic life to create a story board. This story board will detail the visual scripting of the commercial they will film. The story board should show where transitions occur, who is in the frame and where cuts occur.

Details the dialogue, sound effects and transitions for radio spot. The script must include all lines spoken, read and also where transitions will occur.
 * Script (Blogger)** 50 Points

Exists for the print advertisement showing page layout, attention to graphic design concepts, cropping and color. The paste up is a first draft but critical in the design industry as without it designers miss details that were originally held in the products creation.
 * Mock up (Paste-up or software -Globster-)** 50 Points

Exists for the print advertisement showing page layout, attention to graphic design concepts, cropping and color. This final piece must reflect the concepts put forth in the paste up and show an evolution of thinking.
 * Final Print Piece -** 200 Points

Created for a spot on air. Ad must have concise purpose and fall within time constraints.
 * Radio Spot (Garage Band)** 200 Points

Created for a spot on air. Ad must have concise purpose and fall within time constraints.
 * Television Commercial (Imovie)** 200 Points

Collected media with explications of messages and techniques presented within. Student Binder must be kept with ads taken out of or photocopied from print sources. A short reaction piece will be kept with the print detailing what point of interest it holds and what the student might learn from it when applied to their own product.
 * Journal (Blog)** 100 Points

=Grading Scale= **A** (93 -100), **A-** (90 - 92), **B+** (87 - 89), **B** (83 - 86), **B-** (80 - 82), **C+**(77 - 79), **C** (73-76),
 * C-** (70 - 72), **D+**(67 - 69), **D** (63 - 66), **D-** (60 - 62), **F** (0 - 59).